HAYARI PARIS LAUNCHES ITS TRIO OF FRAGRANCES IN THE US

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Last March 1st, famous couture designer, Nabil Hayari, Hayari’s CEO, Hugues Alard, and Crafting Beauty’s CEO, Frannçois Damide, celebrate the launch of HAYARI Paris trio of couture’s fragrances at the very stylish Boulud Bar in New York.

http://www.stylemtv.com/2013-presentation/hayari-paris-perfume-video_73856f400.html

Nabil Hayari: Today is the first event Hayari Paris and François have organised in New-York to mark the launch of our fragrances. It also gives you a glimpse of my universe, savoir-faire and background with these gowns

Which fragrances are you launching today?

NH: Today we are launching three fragrances. The first one is ONLY FOR HER, the second one Broderie and the last one GOLDY

Can you describe the three fragrances?

NH: The fragrances are feminine, very couture, sexy glamourous and exclusive

Great! What about the inspirations behind the fragrances?

NH: So many things can inspire me, especially flowers!! In 2011 I created a couture collection entirely dedicated to white flowers and this is how I came to create the first fragrance of this collection: “ONLY FOR HER”

Sounds good!! So, on which occasions would you advise a woman to wear each one of these perfumes?

ONLY FOR HER can be worn any time

GOLDY is more an evening perfume, a fragrance for the red-carpet

Broderie is lighter and fresher … great for the day !! »

In the US, the fragrances are exclusively available at CO Bigelow Apothecary, 414 6th Ave New York, NY 10011, or online: www.bigelowchemists.com

Odes of love, mind visions of Parisian Ultra Chic lifestyle, the fragrances find their inspiration in the elegance and glamour of HAYARI Paris couture designs and, much like a collection of fine jewellery adorning a woman’ style, become ultimate accessories to an elegant feminine look.

Just as he turns sumptuous fabrics into flowers, Nabil Hayari has naturally turned flowers into fragrances… and fragrances into muses:

Only for Her is subtle, elegant and sensual

Goldy is exotic, fruity and glamorous

Broderie is romantic and dreamy

ONLY FOR HER, Broderie and GOLDY celebrate the personality, femininity and sensuality of women. Floral, slightly oriental, composed of natural raw materials of an exceptional quality, these fragrances are long lasting, sensual, exhilarating…

François Damide: It is a pleasure to have you all here. My name is François Damide and this Nabil Hayari, famous couturier from France, and his business partner Hugues Alard.

Three years ago I have created a company, called Crafting Beauty, which composed of two parts. One is a private label perfume manufacturer, the other is about perfume and cosmetics distribution.

Crafting Beauty distributes HAYARI Paris’ fragrances [...] and today we have organised for you an exclusive interview of Nabil Hayari and Hugues Alard.

Nabil, how would you describe the clients of your couture house?

Nabil Hayari: First good morning everyone and thank you for coming. Clients of the HAYARI couture house are ladies who want unique and exclusive gowns. I create the dress of their dream for a unique event…

FD: HAYARI Paris is obviously a couture house, totally the opposite of fast fashion, ready-to-wear.. meaning that a client of HAYARI Paris is a personal client who wants a unique piece made “only for her”. Can you tell us about your inspirations and creative process?

NH: To create a gown like these there must be a spark… Something I see along my travels, a detail that catches my attention and inspires me… like these flowers for example[...]

FD: I know you dress celebrities on the red-carpet, mainly in Europe. Who would you like to dress most? Which US actress would you pick?

NH: I would love to see Angelina Jolie in this dress…

FD: Anybody else?

NH: Charlize Teron!!

FD: These ladies embody the personality of your gowns….How did you go from couture to fragrances?What was the spark?

NH: In 2011 I dedicated an entire collection to the beauty of white flowers such as peonies, gardenias and magnolias…. Seing these flowers so beautifully embroidered on the dresses made it obvious for Hugues and I that we had to take this a step further developing a matching fragrance. The blend of these white flowers deliciously exhaled and gave birth to HAYARI Paris’ first fragrance: ONLY FOR HER

NH: There was a wedding dress, this one [showing the look book]. But I actually created an entire collection of gowns dedicated to white flowers which inspired ONLY FOR HER

FD: About the fragrances themselves, how did you develop them, did you collaborate with a perfumer?

NH: To guarantee the quality of our fragrances, we decide to work in collaboration with Robertet…

FD: A famous French perfumery house based in Grasse

HA: We wanted our perfumes to meet the standards of our couture house… and Robertet’s traditional knowhow and Sidonie Lancesseur’s talent enabled us to create exclusive and elegant fragrances embodying the Hayari woman. Robertet is based in Grasse, the world’s famous capital of perfumery. This guaranteed the highest quality standards and ethical values, as Robertet is renowned to use natural raw materials of an exceptional quality, respectful of the environment. White jasmine from Egypt, cardamom from Italy, roses from France… It was very important to meet this level of quality… Based on the couture collection, we asked Sidonie to develop blends based on white peonies, magnolias and gardenias… exchanged impressions, made choices and finally composed a fragrance which met the standards of the Hayari woman

FD: Robertet is considered as the Rolls Royce of fragrance house… Sidonie Lancesseur is one of the two “noses” involved in the creation of Hayari’s collection of fragrances. She helped develop ONLY FOR HER and Broderie. Dorothée Piot is the nose behind “GOLDY”. She also works for Robertet and is well known for creating a couple of Amouage fragrances. I guess we should do a presentation of each fragrance of the Hayari collection…

The first one is ONLY FOR HER and was launched in Europe about a year ago

The second one is called Broderie, meaning lace embroideries, and the last one is GOLDY

As I said, I am Hayari’s fragrances distributor and we are launching the collection in the US as we speak.

Not only do the perfumes smell fantastic but they come in this beautiful box, which opens up like a blossoming flower, and is always elegantly lined. The bottle is of a unique design and each 1.7 oz barrel has been numbered, meaning that each barrel is unique alike Nabil’s unique couture gowns. The bottle cap is in crystal.

In terms of juices, the collection is based on blends of white flowers. ONLY FOR HER is a fruity floral with fuchsias and grapefruits as opening notes, magnolias and white peonies as heart notes combined with sandalwood and vanilla.

GOLDY looks alike except for the juice’s colour which is absolutely natural. First, could you tell us about the name given to this fragrance?

NH: Obviously because of the gold lame gown!!

HA: Three fragrances for three types of gold, white gold for ONLY FOR HER, yellow gold quite obviously for GOLDY, which we wanted quite “femme fatale” and powdery for an evening wear, and finally pink gold for Broderie which is lighter and romantic…

FD: Broderie featuring embroidered lace on the box was developed by Sidonie Lancesseur… Please feel free to look at and smell the fragrances in front of you… Broderie’s top notes are composed of mandarin and peach, followed by gardenia middle notes which dry down to patchouli and amber scents.

We were very proud to see Broderie nominated at the 2013 FiFi Awards, last January

In terms of distribution, we did an exclusive launch of the collection at CO Bigelow, down town, at the beginning of the year. Co Bigelow - which opened in 1838 and is the oldest apothecary in the US- fell in love with HAYARI Paris’ collection of exclusive fragrances. I am quite sure you know that CO Bigelow has the reputation to be very selective, and being picked to figure amongst the small selection of fragrances on offer at the famous apothecary is quite an honour. CO Bigelow even suggested that HAYARI Paris’ fragrances be presented in their largest window.

Just so you know, it is very couture, and the estimated value of the dress is 11 500$. A bargain…thank god it’s not in Euros. The bid has reached 4 000$ so far, it could be a great opportunity for you to acquire such a sumptuous gown for this amount while helping the American Heart Association as 100% of the proceeds will indeed go the charity.

HAYARI Paris fragrances will be distributed throughout the US and Canada in a very exclusive manner,

Journalist: Where can you bid for the couture gown which is showcased at CO Bigelow?

FD: You can bid by logging on www.charaitybuzz.com Now, if someone doesn’t live in New York or doesn’t know of CO Bigelow how long do they have to wait before they can find these perfumes on sale elsewhere in the country?

FD: The entire collection of HAYARI Paris perfumes is on sale for US and Canada at www.cobigelow.com. And, as for the key retailers I was talking about earlier, I should think that you will be able to buy them from your favourite perfumery shop within the next three months. The responses have been very good so far, so we are very optimistic and excited.

As the distributor of HAYARI Paris fragrances, I want to say that in the niche market of luxury fragrances, most new perfumes have a totally different story and seem to be quite gimmicky… celebrity brands, huge household names, trendy designers, etc…I feel that HAYARI Paris, the contrary, follows the traditions of true elegance: a couture house, based near the Champs-Elysées in Paris, creates perfumes to fully embody its own style and elegance, like Coco Chanel did in her time… which is why I think HAYARI Paris fragrances are so special…

Journalist: What is the price for US and Canada?

FD: The price is 145$ for the 1.7 oz

FD: Right now at CO Bigelow until March 8th, any purchase of a HAYARI fragrance entitles you to a free travel size ONLY FOR HER  (value: 45$)

HA: Yes and as François said, each couture collection can inspire a fragrance… There might also be a collection of fragrances for men soon…

FD: Nabil Hayari will be making a personal appearance at CO Bigelow

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